Hair Choice Extensions were after a rebrand of their look and feel, and so Haslo joined forces with Poison Creative to deliver. Following a new brand package provided by Poison, we worked together to create a new website look and feel on the back of this. Every touch point of the customer journey was considered to ensure a slick buying process that highlighted the product benefits, gave easy access to the variety of hair colours that Hair Choice Extensions have on offer for customers, and as little friction for the buying journey as possible. The result? 'Flawless', as Hair Choice would say!