Flask Fine Wines came on board with us to help them boost their paid ads strategy to the next level. In the fine wines and whiskey markets, affiliate websites are normally the bread and butter for driving online sales, but with the decline in some of the biggest players in their market, they needed to drive sales through their own channels in order to not feel the effect of that dip.

Through a mixture of Google Ads, Bing Ads, Meta Ads and Twitter ads, we saw a 260% increase in revenue, with a 95% increase in orders. One of our biggest aims was to make sales more consistent for the brand, as with product ranging from $50 to $50,000, one big ticket sale could make or break a month, and so we wanted to change the mentality to bringing in consistent solid AOV sales, with big-ticket items not considered 'saving the month', but instead 'an added bonus'.